Delivery pack: the Fort Wayne law firm

For Your Brand only. Do not forward this page to the prospect.
The report link to send: https://reports.seolocalteam.com/W9FiQDyr7N-A1VwuQavYhg

The email to send (click to copy)

Subject: What Fort Wayne sees when it searches for a personal injury lawyer

Hi, here's a look at how the Fort Wayne law firm shows up when people around Fort Wayne search for a personal injury lawyer, using only public information. The first thing that stood out is on the website: some of the services the firm offers have no page of their own, and all 11 practice areas share one page, so car accidents, medical malpractice and wrongful death each have no page of their own. The homepage's main heading also doesn't name the town. It reads "the Fort Wayne law firm" and does not name Fort Wayne. On the map, you weren't in Google's top 3 at 48 of the 49 spots we checked for personal injury lawyer, and your best was #3, right at your office. The full picture is here: https://reports.seolocalteam.com/W9FiQDyr7N-A1VwuQavYhg Have a read when you get a minute and let me know. Worth a look?
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The nudge (click to copy)

Send on day 3 if no reply (see When to follow up below).
Subject: One thing on your Google profile

Hi, one more thing from the report that I didn't want to get lost. Your Google profile is missing extra categories that fit the firm: it carries just one, personal injury attorney, while Competitor 1 adds 3 more and Competitor 2 adds 4. It's all in here: https://reports.seolocalteam.com/W9FiQDyr7N-A1VwuQavYhg No rush on any of it.
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The short email, built from the report (click to copy)

Subject: What Fort Wayne sees when they search for personal injury lawyer

Hi,

I had my team look at how the Fort Wayne law firm shows up when people around Fort Wayne search for personal injury lawyer. Today, people searching for personal injury lawyer around Fort Wayne mostly find other businesses before you. You are in the map's top 3 at 1 of 49 spots. Competitor 1 is there at 16. On 20 October 2026, Gemini named Competitor 2 in 4 of 6 answers and you in 2. AI answers change from one ask to the next. This is a sample, not a full count.

The biggest thing we found: some services the business offers have no page of their own on the website.

The full picture is here: https://reports.seolocalteam.com/W9FiQDyr7N-A1VwuQavYhg

If any of it is useful, reply and I will take you through what we would do first.
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If they ask: why am I not showing up on Google? (click to copy)

On 19 October 2026 we checked 49 spots around Fort Wayne for "personal injury lawyer". You were in the top 3 at 1 of them.
The biggest thing we found on the search side: some services the business offers have no page of their own on the website.
Where we would start: Your website matches your business. We start with your website, because all 11 practice areas share one page and the homepage's main heading doesn't name Fort Wayne.
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If they ask: do I show up in ChatGPT? (click to copy)

ChatGPT named you in 3 of 6 answers. It named Competitor 2 in 3 of 6.
AI answers change from one ask to the next. This is a sample, not a full count.
What we would try is getting you described on the pages these answers lean on, then asking the same questions again a month later. Nobody can promise a position there.
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When to follow up

Day 3: if there is no reply, send the nudge above. Day 10: one last short note. Lead with the ChatGPT line and the report link, and leave the door open. After that, stop. The report does the work when they are ready.
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What happens next, and where replies go

If the owner says yes, the work follows the order the report shows: the urgent problems first, then the foundations (profile, website, reviews), then measurement and conversion, then AI visibility, and every month after that the same map is measured again and the next gap picked. Timing depends on where they start, so quote no dates.

Replies go to you. The owner only ever hears from your agency: we never contact your client, and nothing in the report or this pack names anyone but you. Forward anything they ask that you cannot answer and we will draft the reply for you to send.
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When they respond (or you present it live)

Open with: Point at the map and say: only the one green square, right at your office, is a spot where people searching personal injury lawyer actually see you in the top 3. Every square with a number is a spot where you do show up, just further down, and at most of them you're 11th or lower, practically invisible.

Walk the report top to bottom

  1. SHOW the top of the report. SAY: Google finds you at all 49 spots, but you're in the top 3 at just one. Then the three things that open the report: some services the firm offers have no page of their own, because all 11 practice areas share one page. The homepage's main heading reads "the Fort Wayne law firm" and does not name Fort Wayne. And the Google profile is missing extra categories that fit the firm: it carries one, personal injury attorney, where Competitor 1 adds 3 more and Competitor 2 adds 4.
  2. SHOW the roadmap. SAY: this is the order we work in. Fix first comes up empty: from public information we found nothing confirmed that is costing you inquiries right now, and the deeper review checks that from the inside. Then we build the foundations: Your website matches your business, Your Google profile, A steady flow of reviews, and One business, one identity. After that: Count what already happens, Turn today's visitors into calls, Grow from there, and Each month after that.
  3. SHOW the first stage, Your website matches your business. SAY: this is where the work starts. Each practice area gets a page of its own, in the words people type, so car accident lawyer and wrongful death attorney and not only one shared list. The homepage heading gets to name Fort Wayne. The same stage covers the basics a phone visitor needs: pages that are easy to read on a phone, a clear next step on every service page, and a contact page with a map and a phone number that can be tapped.
  4. SHOW the competitor section. SAY: Competitor 1 and Competitor 2 share your main category, and both are listed within a quarter mile of you. Your 4.9 rating matches both. Competitor 1 has 113 Google reviews and added 53 in the past 12 months. You have 14 and added 7. Competitor 2 lists 63 services on its Google profile. Yours lists 4.
  5. SHOW the reviews stage, A steady flow of reviews. SAY: new Google reviews come in too slowly. From April to September 2026 the profile picked up one new review, in June. The owner's part is asking happy clients for a review as each case closes. We make that easy and help answer every review.

The money question

We didn't put a dollar figure on this report, because an honest one needs the firm's own numbers, not ours. Show what we can: for personal injury lawyer the firm is in the map's top 3 at 1 of the 49 spots we checked, while Competitor 1 is in the top 3 at 16. Car accident lawyer shows the same top 3 at 1. Then ask: what's a typical new personal injury client worth to the firm? Let the owner do that sum out loud against the searches in the report. Never build a number from case values, settlements or fees.

If they push back

If they say: "Why do we show up when people type Fort Wayne, but not when they leave it off?"
When someone leaves the town off, Google goes by where the searcher is standing and shows the firms it trusts most around them. What carries a firm out across the whole city is the strength of its profile, meaning reviews, categories, services and mentions around the web, and that's exactly the profile and reviews work in the roadmap.
If they say: "We get most of our cases from referrals."
That's a strong sign the firm does good work, and the 4.9 rating backs it up. If a referral looks you up before calling, the report shows what they find: one shared page for 11 practice areas, a profile with one category, and 14 reviews next to Competitor 1's 113. The work is about making that first look match the firm.
If they say: "How long until this works?"
It goes in stages, not calendar months. First the deeper review confirms anything actively costing you inquiries. From public information we found nothing like that here. Then we set a starting line with call tracking and the other measurement, and start on the website. Then the foundation work: your website, your Google profile, a steady flow of reviews, and one consistent identity across the web. After that, each month we measure, pick the most useful gap and do it. How long each stage takes depends on where things start and how much access we have, so we won't put a date on a ranking.
If they say: "Can't we just add the categories and a few pages ourselves?"
Some of it, yes, and the report names the gaps plainly. The harder part is doing it in the right order and measuring what each change does, so the next piece of work goes where it counts. That's the monthly cycle in the report: audit, prioritize, do the work, measure.

Never promise

From memory

Best competitor fact: Competitor 1 has 113 Google reviews and added 53 in the past year. You have 14 and added 7.

Listings this audit measured

Open each one and check it is the business you meant before you send the report.

Prospect
The Fort Wayne law firm
Personal injury attorney
your street address, Fort Wayne, IN 46802
Competitor 1
Competitor 1
Personal injury attorney
Competitor 2
Competitor 2
Personal injury attorney