Subject: What Boise sees when they search for a dentist Here's a local search report on the Boise dental practice. A few things stood out. The first is the website: six services you offer, including root canals, children's dentistry, veneers and emergency care, have no page of their own, so a patient searching for one of them has nowhere on your site to land. On the map, you're number one at your own front door for "dentist", but in Google's top 3 at just 2 of the 49 spots we checked across Boise. We didn't put a dollar figure on it, since you know what a new patient is worth better than we do. The full picture is here: https://reports.seolocalteam.com/HQ0nUXZ_NPN8Bsl0qAXcng Worth a look?copied
Send on day 3 if no reply (see When to follow up below). Subject: Re: What Boise sees when they search for a dentist Following up on the report I sent over, with one part I didn't lead with. You're at 4.2 stars from 25 Google reviews, while Competitor 1 is at 4.9 from 533 and adds about nine new ones a month, and none of your 25 has a reply yet. It's all here whenever you have a minute: https://reports.seolocalteam.com/HQ0nUXZ_NPN8Bsl0qAXcngcopied
Subject: What Boise sees when they search for dentist Hi, I had my team look at how the Boise dental practice shows up when people around Boise search for dentist. Today, people searching for dentist around Boise mostly find other businesses before you. You are in the map's top 3 at 2 of 49 spots. On 25 August 2026, ChatGPT named Competitor 1 in 4 of 6 answers and you in 0. AI answers change from one ask to the next. This is a sample, not a full count. The biggest thing we found: some services the business offers have no page of their own on the website. The full picture is here: https://reports.seolocalteam.com/HQ0nUXZ_NPN8Bsl0qAXcng If any of it is useful, reply and I will take you through what we would do first.copied
On 25 August 2026 we checked 49 spots around Boise for "dentist". You were in the top 3 at 2 of them. The biggest thing we found on the search side: some services the business offers have no page of their own on the website. Where we would start: Your website matches your business. We start with your website, because each service you offer needs its own page and your homepage heading needs to name Boise.copied
ChatGPT did not name you in any of its 6 answers, and named none of the rivals we track either. AI answers change from one ask to the next. This is a sample, not a full count. What we would try is getting you described on the pages these answers lean on, then asking the same questions again a month later. Nobody can promise a position there.copied
Day 3: if there is no reply, send the nudge above. Day 10: one last short note. Lead with the ChatGPT line and the report link, and leave the door open. After that, stop. The report does the work when they are ready.copied
If the owner says yes, the work follows the order the report shows: the urgent problems first, then the foundations (profile, website, reviews), then measurement and conversion, then AI visibility, and every month after that the same map is measured again and the next gap picked. Timing depends on where they start, so quote no dates. Replies go to you. The owner only ever hears from your agency: we never contact your client, and nothing in the report or this pack names anyone but you. Forward anything they ask that you cannot answer and we will draft the reply for you to send.copied
Two things to handle with care. The three other dentist listings at your street address are not rivals or spam: two belong to the practice's own dentists, so never suggest taking them down. The third is for a dentist who isn't on the website, and the report does not say whether she still works there, so let the owner tell you. Also, the two newest reviews, from July, are both one-star, and five of the 25 are one or two stars, none with a reply. The owner may feel that one, so present it as the place to start replying.
Open with: Start on the map for "dentist": only the 2 green squares are spots where people searching see you in Google's top 3. At 38 more you show up further down, and the square shows your exact position, past 20th at 26 of them. At the other 9 the square shows NF, which means you didn't show up there at all.
We didn't put a dollar figure on this, and don't build one in the room. Point at the searches where they're out of the top 3 and who is taking those spots. Then ask: "What's a new patient worth to you over a typical year?" Let them do the maths against the map in front of them.
Best competitor fact: Competitor 1 has 533 Google reviews at 4.9 stars. You have 25 at 4.2.
Open each one and check it is the business you meant before you send the report.